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MBI (Mobile Business Intelligence)
Multimedia Solutions strives to make the incorporation of MMS into your advertising campaign as seamless as possible. We will take your entire strategy into account and develope a complementary campaign that is focused on meeting your targets in the simplest way possible.
We are mobile campaign specialists. By working closely with your design agency where required, advising on effective strategies that have proven to be successful, and managing the entire process from conceptualisation to broadcast, Multimedia Solutions will make the entire process absolutely painless. You literally do not need to be an expert in mobile marketing to enjoy the benefits of direct and measurable communication.
By utilising our range of powerful tools, you can select the specific set of products that will best suit your needs. Multimedia Messaging, Mobile Websites (MobiSites), SMS shortcode responses, service commands, direct cellphone linking, Branded Gaming, MMS Boards, professional voice recording, email campaign management; just to name a few of the powerful services available to you. And now, our most powerful form of mobile marketing, The Chain Reaction Engine.
Chain Reaction Engine
In the past, large corporations would practically assault consumers with mass-market advertising campaigns, expending significant resources in a shotgun approach to advertising and hoping some portion of their message would “hit the mark” with some consumers. There was no clear way of measuring the success of such an approach.
Today, the average consumer is becoming smarter and more demanding as to what they see and hear. People realize that they have power in the industry, and their standards of expectation are higher than ever before. They are technologically savvy, and expect a more direct and personal approach from their advertisers, and they want to enjoy the entire experience. As such,
Multimedia Solutions introduces:
- A Direct marketing Solution
- A Targeted means of reaching customers
- Communication Based on personal interests
- Measurable results
- Self-sufficient Model that maintains growth potential
- Scalable Technology that is adapted to all phones
- Community-building around your brand
The Chain Reaction Engine, or CRE, is a revolutionary way of marketing to your clients, while maintaining your clients interest and retaining their business. We all understand that if we tell our customers what they want to hear, they will listen. Now imagine marketing to them the items, products or services they are interested in. This will lead to more sales and higher returns on your marketing spend. Now imagine users
themselves promoting the product amongst a community of users who all share the same interests! CRE is a self sustaining system that constantly learns via interaction with your clients. It automatically determines what your clients are interested in, and helps you target your marketing messages by constantly collecting information on their habits and patterns. More detailed information on your customer base is essential to determine what they want information on, and by targeting your base more effectively, you ensure users keep returning to your brand.
How does it work?
CRE makes use of a scientific approach to improve your marketing communications and increase the uptake of the items, products or services offered by your company. At the centre of this model is the Chain Reaction Engine.
The Engine will be the driving force behind the model. The Chain Reaction Engine can be thought of more specifically as an Information Center, the key to which will be your company’s database of existing clients. At present, company communication is likely based on some past retail activity, but little is known about specific customer habits and preferences.
That is about to change.
The engine will drive communications to customers based on information collected via the sub-sections of the model. Each section will serve to promote your products or services and collect information on your customers, all with the final goal of increasing the uptake of these products or services and realizing a higher return on investment.
The C.R.E. will be governed by rules and regulations; some set up by your company, but mainly your customers will be able to control the content they receive as well as the frequency in which they want to receive it.
Why Does your Company need C.R.E? By finding out what your customers like, and targeting your products and services to the correct people, you are guaranteed to see a bigger return on your marketing investment and an increase on your company’s bottom line.
Now THAT is Instant. Powerful. Smart.
