Multimedia Solutions
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Multimedia Solutions Is Your Mobile Media Advertising Expert
Targeted marketing has become a buzz term with good reason. The “shotgun approach” is very expensive, increasingly harder to justify for medium-sized businesses and its effectiveness is difficult to gauge; examples are print, television and radio advertising. You are dependent on the client being in the right place at the right time. Mobile media advertising is targeted straight at the individual at the other end of a cellular telephone number, so you can bring your clients what they need, when they need it. And, of course, the message finds them, instead of relying on them to find the message.
The other gripe related to shotgun marketing is that it is often very hard to ascertain what measure of success your campaign has had. This is not the case with mobile media advertising; mobile advertising leaves an audit trail, so you can keep constant track of your campaign. You can see who had received your message, who had read it, who had rejected it and who had followed the included link that takes the client to your mobile website (mobisite).
Your mobile advertising campaign can adopt different forms. The cheapest is SMS advertising, where you send a simple text message to a recipient’s cellular phone. Mere text is only ideal for simple message, like notification, alerts, reminders and perhaps specials. MMS adds sound and imagery for a multimedia-rich experience. Branded gaming is popular too: we use an existing game or design a unique one with your branding and the client is reminded of your brand every time they play it on their handsets during an idle moment.
If you want to find out more about mobile media advertising and how it can benefit your brand and business, contact Multimedia Solutions today.
