Multimedia Solutions
instant powerful smart
Let Multimedia Solutions Design Your Mobile Ads Campaign
Interestingly enough, load shedding has boosted the prevalence and effectiveness of mobile ads. In view of the fact that the SABC had dropped its advertising rates at the height of the load shedding crises a while ago, mobile ads have gained momentum. During load-shedding events, televised ads do not reach all the audiences they were intended for, but mobile devices are always on, for as long as their batteries last, and provides an additional avenue to deliver advertisements that is less dependent on Eskom. Multimedia Solutions is your mobile ad expert.
Mobile advertising has many benefits, not least the sheer number of people you can reach. With the cellular telephone network ever expanding, more and more people have mobile phones and have become potential clients of your business. Unlike a few years ago, most modern handsets are MMS- and Internet-enabled, making it possible to reach large numbers of people via their mobile handsets with multimedia-rich content.
Users subscribe to mobile advertising services, so they only get the advertising they had asked for. In this way, you can be sure that the people that receive your message really are interested in your business’ products and services, exponentially increasing the likelihood that someone will respond to it and support your business. Mobile advertising can make use of many formats, like SMS, MMS, mobile games and MMS boards. What’s more, a comprehensive MMS audit trail can show you how effective your campaign was.
Mobile ads are here to stay, reaching people daily – people that do not have to buy a newspaper or magazine, or have to sit in front of a television to see your message. For more information on how Multimedia Solutions can help with your mobile ad campaign, contact us.
