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Mobile Marketing Campaigns
Tips for running mobile marketing campaigns
Setting up and running mobile marketing campaigns is not all that difficult provided that you keep the tips provided below in mind.
Step 1 Select an approach
Decide whether you will have us run the mobile marketing campaigns completely or whether you want to use the platforms provided to run the campaigns yourself.
Step 2 Cost consideration
If you will run the campaign totally keep in mind the cost of the design team, the management team and the response or auditing team. If you will make use of our team to run the mobile marketing campaigns you need to decide whether you just want the designs and will then send the messages yourself or whether you want the whole package.
Step 3 Media usage
Keep in mind that an SMS campaign will be cheaper than a video or animation campaign. With this in mind you may want to run a combination of messages. If your message is one that will be effective with short messaging, then save money by going the route. Simply put, a butchery running specials will do just fine with SMS notifications of specials whilst an agent trying to sell stands in an upmarket residential estate will benefit more from an image message campaign. Still another company will benefit more when using video introductions. If you are unsure of which campaign will do best within your budget range, simply speak to one of our consultants who will be able to guide you in the right direction.
Step 4 Execution
Decide on the best time for message delivery within normal office hours. Schedule the messages according to the user groups and be ready to respond within seconds from sending the messages. Keep an eye on the reports to check whether all the messages have been delivered and resend where necessary.
Contact us today for assistance with the setting up and managing of mobile marketing campaigns.
