Multimedia Solutions
instant powerful smart
Cellphone Marketing
Benefits of Cellphone Marketing
Cellphone marketing is essential in a time when just about every customer has a mobile phone, but not every customer watches the same shows on television or even sits through an advertisement.
The advantages of cellphone marketing over other forms of branding, CRM, and public promotions are huge.
For one, it is difficult to determine when a viewer will watch a certain ad slot and whether the person will listen at all. As such TV ads work on a hit and miss basis. Sometimes the message gets delivered to the right customer and maybe the customer will watch, listen, and react. There are few guarantees and even fewer ways to create a reliable audit trail. With cellphone marketing it is possible to deliver the message to the handset of the customer at a specific time, obtain an audit trail of whether it was delivered or not, and have the benefit of a targeted audience. Consider the cost difference between the two methods of delivering the message as well as creating the ad and you will agree that mobile phone marketing wins the race.
Compared to billboard advertising mobile phone marketing is also the winner regarding branding. With a billboard you have to work on the image with very little wording which should be written big enough to be seen and remembered by persons passing it at speeds ranging from 20 km per hour to 120 km per hour. You also have to hope that the persons will drive pass the sign several times and will actually look at it while trying to concentrate on the road. As such billboards are rather expensive branding tools. Mobile marketing on the other hand provides far more freedom. You can use text only, text and images, moving images such as videos and sound, and include a call to action that can be executed immediately with the press of a button on the mobile phone. There is an audit trail and you will be able to incorporate interactivity to promote the brand with for instance, games.
Contact us today for cellphone marketing solutions that will deliver the message in an innovative manner and thus ensure a solid return on your marketing spending.
