Multimedia Solutions
instant powerful smart
Text Message Advertising
Get the Word Out with Text Message Advertising
Due to our unique demographic, over 36 million South Africans possess a cellphone, far outstripping the number who have access to the internet. While mobile internet is able to be accessed on an enabled cellphone handset, the cost is still prohibitive for many cellphone owners. Additionally, while many of these users may be able to access the multimedia rich MMS (Multimedia Message Service) if their phones were MMS enabled, most of them aren’t. Therefore, one of the most effective ways of communicating with a mass market in South Africa still remains the humble SMS (Short Message Service), and there will always be a place for text message advertising.
Many private and public business and all of the major banking institutions rely on bulk text message advertising to get their message out to their client base. Additionally, our larger retailers are pulling in customers by the droves by sending promotional messages informing clients of discounts, specials and coupons within very short notice. They take advantage of the sense of immediacy and urgency that a short notice SMS evokes in the customer, as well as appealing to the ‘impulse buy’ factor – if a client is out and about, receives an SMS inviting them to pop into the store before 18h00 to qualify for a 75% discount, that client is going to be there!
Multimedia Solutions is South Africa’s premier mobile marketing services and solutions provider, offering pointed, pertinent and cost-effective ways to reach your audience via cellphone. We are able to conceptualise, create and implement a full text message advertising campaign in a turnaround time of no more than 72 hours – and we provide you with the tools to customise and send your own SMS campaigns, as well as to track, trace and measure the results of your campaign almost immediately.
Contact us today to find out about instant, powerful and smart text message advertising campaigns and what they can do for your company.
