Multimedia Solutions
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Mobile Campaign Management
Mobile Campaign Management Explained
In our increasingly digitally-based age, MMS marketing campaigns are taking the advertising world by storm! No need for your target audience to switch on the TV or radio or open up a paper – they simply press ‘open’ on the message that just beeped through onto their cellphones and – voila – they are watching your ‘mini ad’ at the press of a button. Additionally, and very importantly, you, as the marketer, have almost total control over your mobile campaign management, negating the need for any ‘middleman’ to track and measure your campaign results.
A company such as Multimedia Solutions, which has been trailblazing the way for mobile multimedia marketing solutions in South Africa and overseas, is able to conceive, compile your campaign and provide underlying support, leaving the mobile campaign management in your hands, insofar as you require it to be. When you send out an MMS marketing campaign, you are able to obtain an ‘audit trail’ to track its results. Not only can you track which message was sent when and to whom, you are also able to measure who received it, who rejected it and which messages were undelivered, as well as how many people responded to the ‘call to action’ by, for example, clicking through from the MMS message to your mobisite or visiting your website via a provided link thereafter.
With many mobile campaigns under our belts – we have, to date, created over 200,000 and distributed over 20 million MMS messages - we are able to give you solid advice as to what works and what doesn’t work, as well as which technologies to combine in order to give you the best possible return on your investment. As part of your mobile campaign management, we are also able to collect and verify the required number database, take care of any creative work, send the messages, resend any failed messages and then produce full reports for your perusal.
Contact us today for more information on mobile campaign management and what we can do for your next marketing campaign.
