Multimedia Solutions
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MMS Marketing
Multileveled MMS Marketing
The concept of MMS marketing, while still a fairly new concept, is taking off rapidly. In fact, this industry is set for a boom. While MMS (Multimedia Messaging Service) is often compared to SMS (Short Message Service), it is actually on another level entirely. Whereas an SMS can relay mainly text, perhaps with a graphic inserted, MMS is a complete, multileveled multimedia rich communication technology, incorporating text as well as images and sounds. In effect, when you receive an MMS and press ‘play’, you are watching a mini advertisement on your cellphone.
For companies, MMS marketing is a pertinent and cost effective way to fill the gap between SMS technology and advertising via ‘traditional’ media such as television and print. Whereas the traditional media outlets for advertising are rapidly becoming out of reach for many companies due to their usually exorbitant costs, combined with the fact that our recessionary times dictate budget slashing left, right and centre, MMS marketing is proving a highly efficient, both in terms of cost and its reach of communication.
Additionally, whereas tracking the response to an advertising campaign in traditional media is often fraught with complications and inaccuracies, MMS marketing is ‘giving the power back’ to marketers by enabling them to track both the delivery and results of their campaigns. The complete ‘audit trail’ of an MMS marketing campaign enables reports reflecting the actual message sent, the intended recipients, by whom it was sent, when it was sent and when it was received – as well as how many messages were rejected and how many undelivered. In this way, marketers track their own campaigns and have solid facts afterwards on which to base their next campaign, with the efficacy of their campaigning increasing exponentially each time.
Multimedia Solutions is South Africa’s premier trailblazing pioneer in the field of MMS marketing, having to date created over 200,000 and distributed over 20 million MMSs via intelligent MMS marketing solutions offerings. Contact us today for more information on MMS marketing that works.
