Multimedia Solutions
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Cell Phone Advertising Campaign
Run a Cutting Edge Cell Phone Advertising Campaign
Running a cell phone advertising campaign is probably the most cost effective, quick and efficient way of getting your massage out to your intended audience. Due to the fact that so many South Africans, over 36 million, have cell phones, it’s not hard to see why. Whereas with many channels of traditional communication, such as television, print and radio, there is a fairly extensive lead time between conceptualising the campaign and it running, with a cell based campaign you could be looking at no more than 72 hours, from conception to completion, until your target audience is reading your message.
Additionally, you can choose between an SMS or MMS based cell phone advertising campaign, with the former consisting only of text, sometimes with embedded graphics, and the latter consisting of a blend of multimedia – text, images and sound. Nowadays, the latter tends to be more popular, as it proves a more interactive and visually engaging option and the quality of MMS campaigns is ever increasing, effectively turning cellphones into little televisions on which people can view your ad. Multimedia Solutions is a leading force in providing technologically excellent and efficient mobile marketing solutions and services in South Africa and, as such, we are able to assist you in putting together a cell phone advertising campaign perfectly tailored to your product, client base and budget.
Our superior reporting capabilities also ensure that your cell phone advertising campaign is able to be tracked by you at each and every stage. You will be able to obtain an ‘audit trail’ of your campaign, detailing which message was sent out at what time, to which clients – and also which clients opened it, rejected it or which messages were undeliverable. You are also able to see if the client followed your ‘call to action’, such as clicking on a mobisite link in the ad or visiting the website link you provided.
Contact us today to find out about how our we can conceptualise and create a cell phone advertising campaign for your company.
