Multimedia Solutions

What is a bulk messaging tool and why is it more important than any other media for communication with the client?

In short the bulk messaging tool as available from Multimedia Solutions is a platform used for creatively designing short or longer messages which can include text, images, and audio according to the designer’s requirements. The messages are scheduled to go to a targeted audience whether the criteria is based on age, group, service or product usage etc. The messages are delivered to the client’s mobile phone at pre-scheduled times and reporting is done on the delivery status of the messages.

The bulk messaging tool enables the client company to reach their targeted audience with important messages whether alerts, statements or adverts at just the right time and have an audit trail of the delivery. It is more target orientated than other forms of media. Since the customer has agreed to the receiving of messages you will already have a positive recipient rather than a reluctant customer such as a television viewer who is bombarded with adverts not requested in the middle of their favourite program.

The mobile market is far bigger than the television market. There are more than 36 million mobile phone users in South Africa as opposed to the 28.5 million radio listeners and the 24.5 million television viewers. Apart from the fact that the radio station or the television broadcaster cannot foresee when exactly or whether a viewer or listeners will hear or see their message, they can only target broadly with many misses in between.

With the bulk messaging tool as available from us you will:

• Save money on advertising.
• Reach the targeted audience.
• Have positive recipients.
• Be able to track your ad campaign effectively.
• Schedule sending of messages to ensure on time delivery.
• Reduce the time spent on reaching your target audience.

The bulk messaging tool offers many more advantages. Contact us today and have your ad campaign run in no time at all.

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