Multimedia Solutions

Large and well-known companies such as Burger King, Sony, and PepsiCo have already recognized the power of branded mobile gaming. Just thinking of the large number of cell phone users in South Africa who are technological savvy should be enough reason to get into this amazing market.

Whenever people sit and wait at a bus stop, the dentist, at work or after school, they normally go onto a Social Media site, use instant messaging, browse the Internet or play games all from their cell phones.

Ignoring this medium for branding your company and making people aware of products and services that you offer, means money and loyal customers lost. To make the most of cellphone marketing you also need to address branded mobile gaming.

What exactly does branded mobile gaming entail?

Players compete against other players through the cellphone networks. Each player plays on his cellphone and the scores are uploaded to a server. The highest scorer gets a prize. This is just one scenario of how you can use mobile gaming to promote awareness of your company and improve the user’s experience. Regular competitions can be held and the games can involve product knowledge, quizzes, re-branded fun games, personality tests, and more. All with your brand embedded. People love entertainment and you will give them entertainment while promoting your brand and ensuring more product awareness at the same time.

The larger companies in the USA have already tapped into the market. Considering how many people are on Mixit and other cell phone based services daily, you cannot afford not to target your users with branded mobile gaming. Let us help you design and bring games to the users in your database and take brand building to the next level. Contact us today to get your campaign on the way and ensure that you reach the millions of cellphone users in South Africa.

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