Unlike the United Kingdom, South Africa is not really a nation that is used to cutting out coupons from magazines for their monthly shopping trips. In South Africa we rather see coupons in the stores itself, placed alongside the particular product the discount is applicable to. However, companies of especially FMCG goods can benefit greatly if they start making use of mobile vouchers. Mobile vouchers work on the same premise as paper coupons, but without the hassle. No longer does the consumer have to sit with scissors and physically cut out and then too run the risk of losing the snippets of paper. Companies send vouchers to the mobile phone of their customer and the voucher is then easily redeemed at the pay point in the store.
The benefits of making use of mobile vouchers
First and foremost is most probably the positive impact it has on the environment. In the past companies would send a host of coupons, but the customer only uses a handful of these products, therefore wasting huge amounts of paper. With a mobile coupon there is no wastage and the best is companies can build profiles of their customers and only send them coupons for the products they regularly purchase.
At Multimedia Solutions we have ample experience in providing our customer with a solution that is perfect for their needs. We will assist you in building a robust system that will not only send the vouchers to your customers, but also track how well they are used.